VIV3 is the latest NFT marketplace, launched on the Flow blockchain with the aim of “empowering a billion people to create, trade and own the world's most valuable creations.” Looks like they are off to a great start too, with over 500+ developers, 100+ projects, as well as some very impressive community participants and backers!

Flow is a fully decentralized blockchain created by Dapper Labs. It features a ground-breaking smart contract platform built with scalability in mind, with the intent to deliver the high levels of performance required by mainstream decentralized applications. This is of course promising news, as we all know how frustrating scaling pains can be. Much of the early art made available on the platform is pretty impressive too!

The Flow ecosystem has been designed with composability in mind. On VIV3 all NFTs are minted from their own blockchain smart contract, enabling the Flow ecosystem to easily integrate with contracts from individual artists, instead of the entire marketplace.

This allows potentially endless new use-cases to be built on top of each asset or collection. We can only begin to imagine the possibilities. Flow also puts emphasis on covering a majority of fee’s often experienced in other NFT marketplaces.


It can’t be overstated just how much care appears to have been put into building out the Flow blockchain. Already this well guided and organically cultivated ecosystem is beginning to resemble the kind of ‘walled garden’ where cohesive development direction can lead to mass adoption.

“Smart contract deployment, blockchain minting and transaction fees are all covered by VIV3, so creators can focus on what they do best, create. Creators earn 87.5% from direct sales of their works. Additionally, they can earn up to 10% from the resale of these same assets when they get traded peer-to-peer on VIV3 marketplace.”

Flow, the blockchain for open worlds

“Smart contracts on Flow can be assembled like Lego blocks to power apps serving billions of people, from basketball fans to businesses with mission-critical requirements.”

There are four pillars that make Flow unique among existing blockchains:

  • Multi-role architecture:
  • Flow’s design is unique, allowing the network to scale to serve billions of users without sharding or reducing decentralization of consensus.
  • Resource-oriented programming:
  • Smart contracts on Flow are written in Cadence, an easier and safer programming language for crypto assets and apps.
  • Developer ergonomics:
  • From upgradeable smart contracts and built-in logging support to the Flow Emulator, this network is designed for results.
  • Consumer onboarding:
  • Flow was designed for mainstream consumers, with payment onramps catalyzing a safe and low-friction path from fiat to crypto.

For those still a bit doubtful or curious about the potential of Flow and it’s newest marketplace VIV3, I have it on pretty good authority that there is quite a lot to be excited about...

Snowfro: I think there is a common misconception that Flow is totally centralized, but man, after being here through other blockchain forks in 2017 and 2018, each with their own issues and problems, I'm perfectly fine with a new blockchain that is pushing the boundaries of blockchain technology with new implementations, etc, maintaining some developer control in the beginning.

Dapper Labs has built a wonderful product. They're innovating this blockchain concept, and they want to baby it from the start. Too much in blockchain is all about instant gratification and profits. I feel like Dapper is taking a long term approach with Flow that makes a lot of sense. In a way Flow is beginning to look a bit like the Apple of blockchain.

It's like people yelling for governance on Art Blocks. Sure, one day, absolutely can be a consideration. In the meantime, if we had started with a governance token in December it would have looked very different than a governance token implemented in February, which would look very different than one implemented today.

This experience has allowed me to draw a bit of a parallel between Flow and Art Blocks. They're both platforms with a long term vision, not interested in immediate speculation but building a really strong foundation for the future. So giving up the reins in exchange for 100% decentralization too early is a HUGE mistake in my opinion.

I support certain early centralized aspects (with decentralized components like my staking node for example) being utilized to assure everything is 100% perfect and in place before implementing irreversible and very permanent decentralization mechanisms that could become a massive ball and chain in the near future, before the platform has established itself 100%.

Thanks for the valuable input Erick. This is starting to make a lot more sense!

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