The modern Olympics has been the leading and the world’s foremost sporting event for more than a century and is experiencing one of a kind of hosting currently without any spectators. A long time ritual of Olympic pin trading had almost come to a halt for the ardent Olympic fans until the NFT Olympic pins were launched.
“Digital versions of collectible and tradeable Olympic pins” are being planned to be sold by the International Olympic Committee.
About Team GB’s Partnership:
Team GB has come forward to make use of blockchain technology to foster the NFT culture for fans and collectors and thus support its players.
The fans missing the games could still embrace the special moments by owning curated NFT collectibles of a famous and significant part of the game through auction or fixed price sale - a new way of connecting with the players.
GB became the first team to launch its NFT for fans at the Tokyo Olympics 2020. Team GB has partnered with the leading NFT commerce provider Tokens, to launch an NFT store that will showcase all legendary moments, videos, photographs, and artworks of Team GB.
Continuing from the opening of the ongoing Summer Olympics until the Beijing Winter Olympics next year, the partnership will keep bringing out new and exclusive collections for sale every night.
Max Whitlock tweeted: As the Opening Ceremony is underway of my third Olympics, I am delighted to share the exciting news that I’ll be the first-ever athlete to drop an official Olympic NFT, capturing my Rio 2016 Gold moments! …
About IOC and nWay:
The International Olympic Committee (IOC) and nWay, a subsidiary of Animoca Brands, have joined hands to launch a new Olympic themed digital entertainment experience with NFTs.
The NFT Olympic Pins will be first available for sale on nWayPlay.com and has already started the NFT Olympic pins launch with an authentic Olympic Heritage Collection showcasing the legacy of 125 years of Modern Olympic Games from the Athens 1896 Summer Olympics to the Winter Olympics 2014 in Sochi.
nWay will also launch a new program for the 2022 Beijing Winter Olympics, where users can also earn free NFT badges by playing nWay’s new game. A game program for the 2024 Paris Olympics is also currently in development.
Prices range from $9 to $499, depending on the rarity of the collectible. Soon peer to peer trading will also go live this year, allowing NFT holders to trade or exchange their digital badges. Notably, the marketplace is built on top of Flow, which shares a blockchain with the mainstream NBA Top Shot for NFT.
"(Fans) can now connect with the excitement of the Games in a whole new way and own a piece of Olympic history," IOC managing director of television and marketing services Timo Lumme said in a statement.
nWay CEO Taehoom Kim praised “the NFT collection as being deeply collectible and historically significant from a collector’s perspective. “
To see the evolution of the Olympic Pin Collection to a digital platform and to witness the ease with which the fans, players and the supporting organizations coming together to embrace the change is heartwarming.