Both are multimillion-dollar industries, and the merging of them can indicate incredible growth.
The collaboration between StockX and RTFKT Studios is strictly for the secondary sale of physical clothing and not of NFTs. It would be interesting to see if StockX eventually adds a marketplace for NFTs.
We have partnered with @stockx to host the secondary market for our physical sneakers.— RTFKT Studios (@RTFKTstudios) July 8, 2021
You can list your Fewo shoes on @stockx, or buy them if you didn’t forge the NFT. 🚀
The futuristic clothing company
RTFKT Studios is a digital fashion company that is blurring the lines between the physical and digital world. The company started back in January 2020 selling NFT shoes for various video games; since then, they have leaped to the physical world. Back in February, they collaborated with NFT artist Fewocious where they sold 621 pairs of sneakers for a net total of $3.1 million.
RTFKT describes themselves as:
“RTFKT is a very eclectic, creator led organisation. RTFKT uses the latest in game engines, NFT, blockchain authentication, and augmented reality, combined with manufacturing expertise to create one of a kind sneakers and digital artifacts.”
RTFKT is continuing to pave the way in NFT fashion. Recently they’ve been in the middle of a drop where Punk owners can “forge” their own unique physical sneaker based on the owners Punk. “Each Punk is unique, and so it follows that each Punk should get a unique sneaker, so we made 10,000 1 of 1 sneaker for all the punks...We are excited to bring you the first Punk Project Forging event to bring the punks their own physical sneakers.”
The Future of NFT Clothing
The partnership of RTFKT and StockX may help other fashion brands see the potential of connecting NFTs with Physical clothing. It is the perfect marriage between two different types of flippers.
Although currently, the partnership is only meant to set up a market for the secondary sale of physical RTFKT clothing, it would be nice to eventually see a marketplace where you can buy both the NFT and physical parts of a product. This is just the beginning of an untapped market for NFT clothing.