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ENS Launch $ENS

Ethereum Name Service publicized its token launch and retroactive airdrop to ENS holders.

Sun 7th Nov 2021

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Ethereum Name Service (ENS), which provides decentralized naming for wallets and websites, announced it will be decentralizing and launching governance tokens with the ticker symbol $ENS, with the airdrop expected to roll out on November 8 along with the transformation of the organization into a DAO. ENS will kick off a delegation process whereby holders will be able to nominate DAO delegates, including themselves. The snapshot for the drop was taken on October 31. Those who purchased from Opensea or directly from the ENS platform are eligible for the airdrop, which is  per wallet as opposed to purchased names.

ENS is one of a  few projects in the space that has had no external funding,  with no token allocation for venture capital investors. ENS has been completely built and developed by a developer team consisting of 11 members. The team, like many others, is using tokenization as a way of “going public” and introducing monetization into the ecosystem. Decentralized governance will open up different value accrual opportunities, like collaborating with other projects in the ecosystem and Web 2.0 applications.

ENS is currently used by more than 137,000 wallets and it has been regarded as one of the best use cases of NFTs in an effective manner. The announcement came just weeks after ENS integrated support for images in metadata. 

The team dropped additional details of distribution and tokenomics. In order to shed light on some assumptions, Brantley.eth, the Director of Operations, published an article with the full allocation of tokens and distribution. He urged the crypto community to take part in the DAO formation and beyond: “People can contribute by being delegates, submitting proposals to the DAO, and discussing the future of ENS in our Discord. We want as much community involvement as possible”. He went on to state that there has been an overwhelming majority of delegates' applications received in a short period of time.

The airdrop of $ENS is based on the total time of an address's registrations with the following formula: 

[0.27 * (# days the account owned at least one ENS name)

+

0.067 * (# days until the expiration of the last name on the account)] = x

The total (x) is multiplied by 2 if the account also has a Primary ENS Name set. (The total time of future registrations is capped at 8 years.)

There will be 100 million $ENS tokens in total, with 25% allocated to .ETH holders (>137k accounts), 25% allocated to ENS contributors (>100 individuals and groups, plus hundreds of Discord users) and 50% allocated to the DAO community treasury. Contributors are further subdivided into various categories such as launch advisors, active Discord users, translators, etc.

Despite the fact that ENS tried its best to prevent a Sybil attack, there were some suspicious transactions from certain wallets that the team investigated and then blacklisted from claiming airdrops.

ENS is one of the oldest projects focused on building in the Web 3.0 ecosystem,  having been in development for more than six years. A retrospective airdrop to true supporters and advocates of ENS community is one of the fairest methods of token distribution. While DAO structure and community governance are taking shape, we expect ENS to become a dominant force with new integrations.

<blockquote class="twitter-tweet" data-conversation="none"><p lang="en" dir="ltr">// Welcome to the &#39;Council&#39; anon //<br><br>~~ also, ofc the legal definition of ENS Token would point to an ens domain (token.ensdao.eth)<br><br>Articles: <a href="https://t.co/r7HgSt7H4V">https://t.co/r7HgSt7H4V</a> <a href="https://t.co/pa1j1nXOwR">pic.twitter.com/pa1j1nXOwR</a></p>&mdash; ross 🔱 (@r_ross_campbell) <a href="https://twitter.com/r_ross_campbell/status/1455762574948114436?ref_src=twsrc%5Etfw">November 3, 2021</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

**Update

ENS just released a walkthrough video guiding users to claim airdrop 👇